I’m just not sure I agree with the idea that “it’s the thought that counts.”

The fact that we as a country spend ridiculous amounts of time shopping for gifts, and then there’s effectively a “return season” after our “holiday season” just baffles me. It is sub-optimal, if not stupid (IMO).

Based on this observation, a few years ago I had an idea for a gift-giving app. One element of this app was a “taste profile” for those more common, lower-stakes food gifts – so, for example, you might learn that while you’d love it if someone brought you a donut, I would be truly delighted to receive a multigrain bagel, instead.

This “taste profile” element of my gift-giving idea morphed into what is now Simili.

I think there’s a parallel to be drawn between personal preferences related to food and the idea of “love languages.” I would like to think that people are considerate, and that they want others to be happy. It follows, then, that when eating together, the satisfaction of all individuals really matters. Maybe that hot new restaurant isn’t going to be so fun for the vegetarian in your group. Maybe your date would be more impressed by the fact that you chose an Indian place you knew she’d love rather than taking her to the fancy-schmancy seafood restaurant downtown.

Food is such an important part of our social connections. We all love to eat… but we don’t all love to eat the same things. That’s totally ok. We have options! Having different tastes doesn’t mean that we are incompatible, just as speaking different “love languages” doesn’t mean that we can’t communicate. We just need to learn how to navigate our differences gracefully – and technology can help us.

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