What is this place?

What is this place?

So what is this all about?

Well, I guess you could call it a “founder’s journal” – hoping, some day, to turn into a “company blog.”

It’s a well-known fact that most startups fail. My realistic husband likes to remind my overly optimistic self that all of the podcasts I love to listen to typically focus on the success stories, and that there are a lot more failure stories out there that go untold. Hopefully (see, I told you I was optimistic!), this won’t be one of those failure stories… but if it is, at least it won’t be untold.

I’m writing this blog for a few reasons:

  • I know I’m going to learn a lot on this journey. I started keeping track of these learnings in a series of Google docs… but then I realized that a) I will most likely rarely, if ever, return to those Google docs in the future and b) other people might be able to learn from my mistakes, successes, the books I’ve been reading, etc. much more efficiently if I just put it all out in the open for anyone who cares enough to discover it.
  • I considered starting a blog for Simili, and my perfectionist tendencies kicked into overdrive. How on earth was I going to create the images for this blog when I’m SO not a designer and I have $0 to devote to this right now? How was I going to have enough time to create meaningful, relevant content that people might actually want to share? How could I even get started when I’m still figuring out the look and feel of the brand? The idea of creating a personal blog, instead, felt a lot more doable — especially when I began thinking of it as just a place to record my journey… knowing that it’s entirely possible that no one else, ever, will read this.
  • I am here, having founded this startup, because I didn’t want to look back one day and regret not trying. I didn’t want to wonder “what if.” It stands to reason, then, that it might be nice one day to look back and reflect on this period of time… because even if the company fails, I am proud of myself for trying.
  • I love writing. I love words. I love language. And I love the idea that I can just write this for me, and that’s totally ok. I also love that maybe I’m writing this for more than just me… but that’s something I won’t know for quite some time.

That’s it. Here we go…

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